Emojis are now becoming popular for several social and marketing purposes. Most people now love using smilies, hearts, and thumbs up and down to better express themselves. Moreover, you can now use these emojis on various social media outlets such as LinkedIn, WhatsApp, Facebook, and Twitter. If you aren’t familiar with the benefits and usage of emojis, here are some suggestions.
Top tips for using emojis
If you aren’t familiar with the usage of emojis, here are effective tips that could help you:
Understand your audience
The first thing you need to know when using an emojis is who your target audiences are, whether on LinkedIn or elsewhere. For people in the food and leisure industry, they might find that emojis add a certain splash to messages. Those in financial institutions might view that emojis aren’t appropriate for their brand.
However, if you are a social media influencer, content creator, or manager, using emojis is very important because they connect you with your followers.
Less is more
Be very careful when using emojis because too many of them might spoil the intention. You should also know that the best place to put emojis is the beginning or end of your content. Emojis are also effective when used as anchor text so that they will stand out.
Check emojis on popular sites
While seeking the right emojis to use, you will need to check for good sources. There are good social sites such as Facebook, WhatsApp, and LinkedIn where you can get these emojis. You can then integrate them as well into your Web browser.
Use familiar emojis
Emojis have come a long way, and they have very deep meanings, so you should be careful about which ones you use for your audience. Only use hearts, smiley faces, and thumbs in an informal setting with people you aren’t familiar with.
Sign of urgency in the usage
When sending a mail to motivate your client, you can use emojis to convert your feelings. This can be done by adding emojis to the email subjects.
Standard posts on LinkedIn are text-heavy, therefore it makes more sense for users to put emojis to make the content pop. This is better for the long post and makes it easy to read. Also, it’s best not to use LinkedIn emojis to replace text or sentences, however, use them to give the wording a better understanding.
Another thing is to refrain from splashing these emojis all over your message, rather add an emoji to your LinkedIn post to attract your audience.
Pros of using emojis
There are several pros of emojis usage among the Millennials and Gen z generation. Here are some benefits of these emojis:
Make a bold statement
If you are trying to stand out from the crowd on social media, using emojis can be a good solution. Adding an attention-getting emoji can be a nice solution. These emojis have a way of making you get people’s attention.
Make a great connection
When you want to engage your connection with your customer, using a good emoji is ideal. This can help you convey the right bond. Whether you choose a heart or raised hands, it shows true emotion.
Increases read rates
Research has shown that emojis increased open rates and read rates. Business insiders have suggested that using emojis has open lines in 2022 to increase the reading rate by 80%.